Category: Marketing

4 Effective Subscription Pricing Strategies
Marketing

4 Effective Subscription Pricing Strategies 

Pricing Strategies Pricing Strategies Consumers are constantly making decisions between options that are right in front of them – consciously and unconsciously. When evaluating a product or service, they look at the relative price and value compared to the alternatives offered. Successful companies know they…

How Finance And Marketing Work Together
Marketing

How Finance And Marketing Work Together 

The Marketing without finance is like Holmes without Watson. You can’t get respectable results from your campaigns if the two don’t work together. Why? Because marketing requires sufficient spending to support its strategy, the finance department must understand the plan’s benefits to justify and unlock…